Are you using the right medium with the right message to reach your marketplace? Just a few short years ago, radio and TV advertising worked. Most people got great results. And a few people still do well with radio and TV advertising.
Yellow page ads have always been a necessity for anyone starting a business. Does this still hold true for your business? If it does and you get measurable results from yellow page ads, then by all means keep doing yellow page ads.
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On the other hand, if conventional tried and true methods of advertising are no longer giving you the results you are after in your business, then it may be time to try something new. Most of you have probably heard the Albert Einstein quote, "The definition of insanity is doing the same thing over and over again and expecting different results".
So are you continuing to run TV ads, radio ads, and yellow page ads simply because this is what you have always done? Are you no longer getting any measurable results from running these ads? It is very important to your bottom line that you give some thought to these questions. Also, think about the money you are investing in advertising that may or may not be working.
It may be time for a change. It may be time to move forward in your promotional efforts and time to stop doing the same thing over and over again and expecting different results.
In today's world, many traditional advertising methods are expensive with negligible results at best. Again, I am not knocking traditional advertising. I am merely asking you to re-evaluate what you are currently doing in your business to make sure you are getting a good return on investment.