Ideas for Charity Auction

Executing pitch-perfect fundraising ideas for your next charity auction event will be about more than just the event itself.

You already know, you're going to want every detail to be flawless, but planning an auction fundraiser is about more than simply choosing items and making them look appealing on display.

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It's about developing a strategy to ensure your organization reaches its maximum fundraising potential. That means planning for a successful fundraiser can be a 365-day-a-year job.

Learn from the past: All too often, charity event planners repeat their mistakes and neglect to capitalize on their successes from one year to the next. After every fundraising event, you host, deeply evaluate your results. What went well? What didn't go so well?

Asking these simple questions will help you gauge what you should do more of and less of at your next auction fundraiser. Set overall goals for your next event, as well as short-term goals, like X invitations accepted each month or Y pickups by local media outlets. Realistic, measurable goals will help keep you focused on the charity event's larger goal long term.

Don't procrastinate: Even if your last auction event just happened and you have another year before your next one, now is the time to get your marketing program off the ground. Thank attendees and especially bidders for supporting your cause and being a part of your fundraiser, and be sure to ask them what they'd like to see in the auction next year.