The days of sending your message about a product or service to the masses, hoping for the missing response. People don't want to buy products from anonymous companies.
As well as noticing the "guy behind the curtain," consumers want to know what other people are saying about your product or service.
A recent study found that 80% of the US Internet is used by mothers who get information from friends and family when making purchase decisions.
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There is no other media platform where small businesses can use word of mouth advertising like social media marketing.
Benefits of social media marketing
Increase New Customer Acquisition – The main benefit of social media marketing is that it allows you to connect with a network of potential customers who you may not have learned about using other traditional marketing techniques and even SEO.
Word of mouth – Word of mouth has always been the most influential way to generate sales.
With social media marketing, you can create fans who will volunteer to promote your products and services on their network of friends. Of course, if your product or service is bad, you could experience the opposite benefits.
All website designs today must ensure basic and traffic generation integration for search engine optimization.