How Much Does Content Marketing Cost Your Business?

Implementing a content marketing strategy is essential for any business that wants to compete. While the strategy may vary from company to company, they all have one thing in common: they cost money. You can get to know more about content marketing solutions Bristol via searching online.

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Many businesses only think in terms of hardware costs when it comes to content marketing. Unfortunately, the numbers easily count only tells a small part of the story. They often neglect the soft costs, which could end up costing them much more in the long run. When they add all of them, the amount of time and resources needed to do it right can be staggering.

Let's look at an example. Said the owner of the insurance company wants to create, implement, and administer their own marketing content. To do so, he must:

• Best practices research

• Discover industry trends and developing a plan for monthly article topics

• Do keyword research

• Writing high-quality articles with valuable information for the target audience

• Optimizing its articles with keywords

• Post articles in a company blog

• Push the articles to social media channels to expand their reach

• Do all of the above consistently (at least one article per week) if he expects the strategy to produce the desired results

Most businesses find that both productivity and a decrease in performance when they try to do too many things themselves-especially when it comes to activities that do not involve their expertise. This is true when considering the cost of managing their own strategy than investing in content marketing solutions provider.