What are the Stages Involved in Digital Marketing Planning?


The popularity of digital marketing does not seem to stop amongst many companies and businesses. This form of marketing has allowed businesses and companies to grow exponentially and generate profit. However, it is absolutely crucial to set proper planning when it comes to doing digital marketing.

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These are some of the stages of digital marketing when it comes to coming with proper planning.

  1. Objective Setting –No matter what, it is absolutely important to set objectives from the very beginning. For instance; you may need to set a clear objective for creating brand awareness or online registration. Results will only show if the objectives are set from the beginning.
  2. Customer Target – Once the objectives are clearly set now comes to consider what type of customers you are going to target. As a digital marketing professional, it is your duty to understand whether your company is targeting the rich, medium or low-income class people.
  3. Never Forget and Ignore your Competitors –It is absolutely crucial to consider your competitors when it comes to digital marketing. Sit down and do some research as to what makes your competitors tick in the business. If you can learn about their drawbacks, you can include them in your digital marketing campaigns.
  4. Money – Digital marketing is very friendly to your pocket however, you are going to shell out some money. The charges of the tools such as email marketing and SEO are totally different to one another.

You can also approach a few digital marketing consultants to learn and get a few helpful tips.


Components of An Effective Responsive Web Design


While developing a website you cannot ignore the fact that users' today access websites via various devices, and not just laptops are the sole source that brings traffic to your website. And, you simply cannot afford to ignore these potential customers.

This makes responsive web design more than critical, as it can adapt to a range of screens. If you want to learn about web design services, then you can visit dogearmarketing.com/service/web-design-grand-rapids-mi.

Important elements of responsive website design:

1. Consistency

Offering a consistent experience to your customers is just among the indispensable pieces of a good site layout. If your users cannot enjoy a constant browsing experience, then they're going to get frustrated, which may lead to high bounce rates, page abandonment en bloc.

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Irrespective of the stage, your traffic needs to be able to get information from the site. Everything such as the navigation menu, touch our info, and content ought to be easy to find.

2. Compatibility

Internet users now spend more time on their mobile than computers, and so a meticulous web developer knows that a fantastic website design should be available from various devices & compatible with a range of browsers.

Compatibility is the trick to a website design success and your website has to be inspected across most of the top browsers to make sure that the outcome is flawless.

3. Intuitive navigation

Having intuitive navigation is quite crucial for effective responsive web design. If your customers can't find what they are searching for, then your website design is definitely lacking somewhere. So, it is very important to have a layout that provides a qualitative consumer experience.